Our lures are created and designed by anglers who have a rich history of catching large bass. There's a million "old wives tales" out there about how to catch bass, but we get back to the basics.

• High quality plastisol designed to withstand hard fishing. Our plastics don't rip after 2 bites
• Proven colors. We tend to follow the "match the hatch" mentality and choose either colors that match local baitfish, or proven colors that work (like red in springtime).
• Scented plastics - but for a different reason. There's a huge debate about whether scents work or not. Generally we believe that while some scents do work, they don't actually do a lot to "attract" bass from far away. Instead, we scent our lures for bass to hold on to them longer, giving you a better chance to set the hook properly. Most of our products are scented with earthworm scented worm oil.